Our methods focus on bridging from established rating scales to novel measures of emotional engagement. For example, the Positive and Negative Affect Scale (PANAS) has been used in more than 1000 studies to measure affective responses across age, sex and cultural differences. Social connectedness also has been widely seen as an important outcome of arts’ engagement, and usually assessed using rating scales. Theorists postulate that level of arousal may complement positive and negative affect states, and we created a simple grid that lets you indicate your current combination of feelings with one touch. We are interested in novel methods that capture affective and emotional responses from facial and vocal expression. Our voice recording system aims to analyze both what you say (using semantic analysis) and how you say it (examining time-varying acoustic features of speech samples) to determine what impact art has had on you.
Coming soon – a demo that will let you “kick the tires” on the Arts Impact Measurement System!